New logo stirs criticism

PUBLISHED : Saturday, 03 April, 2010, 12:00am
UPDATED : Saturday, 03 April, 2010, 12:00am

Many people have criticised the government over the revised Brand Hong Kong dragon logo, which added three flying ribbons of different colours. The government spent HK$1.4 million on the new look by designer Alan Chan Yau-kin.

The government responded to the criticism by saying it had surveyed public opinion on the logo for a year and most people wanted to keep the dragon. But the survey did not specifically ask them what they thought about the dragon. 'Taken in totality, there is considerably more support for retaining the dragon symbol than changing it. In view of this, we require the service provider to maintain and enhance the dragon logo,' said a spokeswoman for the Information Services Department.

Top designers Kan Tai-keung and Freeman Lau Siu-hong have complained the government did not use an open process to select the designer and that had damaged the city's reputation as a design hub. The spokeswoman for the department said the process was in line with regulations. When asked whether the public would get to see the rejected designs, she said they were the intellectual property of those who submitted them. 'We are not supposed to make them public.'

Oscar Ho Hing-kay, an art critic, said the incident was an example of the government being unable to admit its mistakes. 'If our creative image is decided by bureaucrats, it is a big joke. Why can't they just admit that yes, we have bad taste, and leave it to the professionals?'

Kevin is a Young Post intern