Hello Kitty becomes SPCA's new celebrity envoy to spread goodwill to all animals

PUBLISHED : Monday, 05 April, 2010, 12:00am
UPDATED : Monday, 05 April, 2010, 12:00am

The Society for the Prevention of Cruelty to Animals has a new celebrity ambassador. Only this one won't be saying one word about the charity. That's because it doesn't even have a mouth.

At a ceremony last Thursday (maybe it was an April Fool's joke?) at Festival Walk, the animal group announced that it has appointed the character Hello Kitty as the new ambassador of its inspectorate team and she will help educate the public to respect all animals and take better care of our companion animals.

SPCA chief superintendent Tony Ho Tse-tong (above left, with president Gigi Fu Ming-hin) said: 'Our team is very delighted to have Hello Kitty on board to help promote our core values. Her passion for animals and her dedication to uplift animal welfare are crucial elements in her devoted membership of our team.'

Hello! She is not a real being. It's just a cartoon face created by Japanese firm Sanrio. And if she was real, why would a cat have its own animal? That would be as perverse as Mickey Mouse having a dog as a friend (Goofy) and a pet (Goofy).

Anyway, there is a human ambassador, too, in pop star Kary Ng Yu-fei.

Both she and the mouthless Kitty will aim to promote April 13 as the SPCA's Blue Ribbon day when the animal group will be encouraging people to buy and wear its pins on the day in support of their cause.