Canon Powershot SX210 IS
Compact digital cameras used to come with a standard 3x optical zoom. If you wanted to get a closer shot of anything, you either had to move or buy a much bigger camera with a larger zoom.
With Canon's new Powershot SX210 IS, you get a massive 14x optical zoom that will put you right next to the action. Even better is that the lens actually retracts all the way into the body, delivering a 28mm wide-angle perspective.
The downside of such a big lens is the aperture is limited to F3.1-F5.9, which means you'll need a flash if you want to shoot in dim light.
The camera gives you 14.2 megapixel still images, as well as 1,280 x 720-pixel video recording at 30 frames per second, even while zooming in or out of the scene. And like most models today, the Powershot also comes with a 7.62cm widescreen display.
There are of course many additional features, such as face and smile detection, scene selection, and even a function that allows you to take a photo by winking at the camera.
It can be used with the new SDXC memory card format for extra capacity as well as standard SDHC cards.
The camera comes in three metallic colours - black, gold and purple - and costs HK$3,180.
Pros: massive zoom in a compact body, video recording while zooming, SDXC card support
Cons: limited aperture for the lens