Chemistry lessons

PUBLISHED : Friday, 09 April, 2010, 12:00am
UPDATED : Friday, 09 April, 2010, 12:00am

'I STUDIED biology in college and was always interested in chemistry. When I graduated I was lucky enough to land a job formulating and testing cosmetics. I was immediately hooked. Eighteen years later I'm still intrigued by the industry and enjoy the challenge of creating the latest and greatest innovations for La Mer.

New to the company is the Regenerating Serum, an anti-ageing treatment made up of a powerful trio - the Miracle Broth, the Regenerating Ferment and the Marine Peptide Ferment, all of which help trigger the production of restructuring proteins such as collagen and elastin to help diminish the appearance of lines and wrinkles to reveal a vibrant, smoother and firmer-looking complexion.

The Miracle Broth is the ultimate anti-irritant. Invented by Max Huber, the complex goes through a three- to four-month biofermentation process and is known for its healing energies. It's why every jar of Creme has 'regeneration' written in the tagline.

After applying it, you will see a difference instantly as skin looks rejuvenated, glowing with youthful radiance.

The process of developing La Mer products takes many years; in fact the Regenerating Serum was four years in development. From consumer input to market research and clinical testing, each formula is carefully prepared to meet the high demands of our customers. If the formula does not meet all these demands, we go back to the drawing board and start from the beginning. The time-intensive and complex process that goes into creating La Mer products is what makes La Mer so effective.

At the heart of Creme de la Mer is the Miracle Broth, made from a special algae which to this day continues to be harvested at specific times of the year along the Pacific coast following in Dr Max Huber's legacy. The sea kelp is collected when the water is cool and nutrient rich. Only fronds that reach the surface of the water are harvested to protect this renewable resource.

Once harvested, the sea kelp is shipped on dry ice overnight to the Max Huber Research Labs on the East Coast and combined with ingredients such as calcium, magnesium, iron, lecithin, vitamins C, E and B12, along with oils of citrus, eucalyptus, wheat germ, alfalfa and sunflower. These ingredients then go through a three- to four-month biofermentation process utilising light and sound energies. They journey from individual components to a nutrient-rich Miracle Broth providing skin with the energy to renew itself and making all the difference between a good moisturizer and a great one.

Because of the time-intensive and intricate process that goes into making each jar, only small quantities of Creme de la Mer can be produced at a time.

Creme de la Mer offers optimal moisturisation and, when it is paired with the Regenerating Serum, you have the ultimate anti-ageing product.

The future of skincare is all about meeting and exceeding the demands of our consumers, by presenting cutting-edge, non-invasive anti-ageing benefits that provide results that are beyond our consumer's expectations. The Max Huber Research Labs are developing formulas that go beyond skin concerns like lines, wrinkles, dark circles and clarity.

Nature is extremely important to us. The giant sea kelp used in the Miracle Broth is harvested by hand in protected waters. Only the top portion of the kelp is used, allowing it to continue growing.

The sea has always been our inspiration and its protection is unequivocally important. Since 2005, our partnership with Oceana, the world's leading ocean advocacy organisation, has helped us to understand the importance of protecting our oceans and has inspired us as a company and as individuals to make strides in preserving and sustaining ocean habitats.