Firm stays committed to environment

PUBLISHED : Friday, 16 April, 2010, 12:00am
UPDATED : Friday, 16 April, 2010, 12:00am

Embracing ethical and greener practices may be a challenge for many other companies, but Jebsen's outlook on corporate social responsibility makes it a natural way of doing business.

While it has become vogue for firms to rally to philanthropic and environmental causes, something about the company's Danish roots suggests being a global citizen was always part of the plan.

'We're a Hong Kong company but with a strong connection with Scandinavia, with the chairman and top management conscious of these values,' says Francis Mok (pictured above), Jebsen's group director of human resources.

From its roots in 1895, when it was founded by Jacob Jebsen and Heinrich Jessen, the company is part of the Hong Kong business landscape and contributes to the community through staff volunteer schemes and philanthropy.

When the company moved its Porsche service centre from Cheung Sha Wan to Kowloon Bay, it was not only an opportunity to upgrade customer service but to enhance environmental management.

'We put environmental features into design and adopted re-use and recycle principles, with more energy-saving efforts in the use of compressors and water consumption,' Mok says.

In the firm's mainland projects, methane produced from farm-animal manure is used to generate electricity, while its building products division markets solar cell and energy-saving products. Bamboo from sustainable sources is among the alternative products. Some 3,300 square metres of green flooring and 700 units of green sanitary ware, including sensor products and dual-flush cisterns to save water, were supplied in the first half of last year.

Activities to promote staff's work-life balance are encouraged and there is also access to a 24-hour external counselling hotline for all staff and family members.