Travel pioneer celebrates 60th anniversary

Club Mediterranee, more often known as Club Med, celebrates its 60th anniversary this year, having grown from a tented camp in the Balearics to more than 80 villages on five continents.

The company's success over the decades comes down to its pioneering spirit, according to Henri Giscard d'Estaing, chairman and chief executive.

'After the second world war, people were looking for happiness and to experience this easily and simply,' he says. 'Club Med gave guests access to new and exciting destinations, and pioneered new ways of doing things, such as the all-inclusive holiday and Mini Club for children. Over the years, we have been the first in many new destinations - we were among the first to offer an all-inclusive resort in Malaysia, and we will be the first in Oman, as well as the first international ski resort in China.'

Club Med underwent a major relaunch in 2004, rebranding the company around 'upmarket', 'friendly' and 'multicultural' themes. It renovated many properties and opened more upscale accommodation, including villas at the five-trident La Plantation d'Albion resort in Mauritius, and Marrakech Le Riad in Morocco. Club Med's tridents work as a rating system, similar to star ratings.

The upgrade also included more personalised services such as room service in suites and the opening of private areas in some four-trident resorts.

The company's G.O.s (gentle organisers, who lead activities, provide entertainment and care for guests) represent about 100 nationalities and speak more than 30 languages, offering a uniquely multicultural experience.