Chateau seeks to strengthen relations
Many of the leading chateaux of Bordeaux have established a loyal Asian following, but they still feel it worthwhile to take part in Vinexpo Asia-Pacific.
One such wine producer is Chateau Malartic-Lagravi?re, from the Pessac-L?ognan appellation, which ranks among the Premier Cru wines of Graves.
'Asian markets are in a terrific mode of expansion and Vinexpo Asia-Pacific is certainly the place to be to show our wines, but we have been travelling to Asia for a long time,' says S?verine Bonnie, who is in charge of the Chateau's marketing and is a member of the family which owns it. 'This is an opportunity to strengthen our relations with Singapore, China, South Korea, Taiwan and Hong Kong.'
Chateau Malartic-Lagravi?re is one of many in Bordeaux to have upgraded its wine-making technology under new ownership.
It also brought in the famous 'flying winemaker' Michel Rolland as a consultant.
'He is an exceptional taster for both grapes and wines and has a huge knowledge of terroir and winegrowing that help us a lot in making the right decisions,' Bonnie says. 'Year after year, we are looking for purity and intensity of fruit, respecting the richness of the Malartic terroir. Our wines are structured for long-term ageing.'
Chateau Malartic-Lagravi?re has also been experimenting with combinations of its wine and Asian food. 'We have already made some pairings with Asian food that have matched very well - for example, a Malartic White 2006 with Thai food, or the reds, like our fabulous Malartic Red 2000, with Peking duck.'