Her beguiling smile has graced billboards, TV screens, newspapers and magazines worldwide and earned her admirers everywhere. But it was the words of a five-year-old boy from Frankfurt that melted flight attendant Doris Wong's heart.
Little Theo Maxeiner was so taken with the image of 29-year-old Wong after seeing one of the Cathay Pacific advertisements featuring her that he posted her a drawing of a plane in an envelope plastered with love hearts.
'I like Doris' smile and I like her so much I made a drawing for her,' Theo wrote in his letter, which a weary Wong found in her staff mailbox at the end of a long flight. Wong said afterwards: 'I was so touched I almost cried.'
Theo's letter is just one of thousands of little scenarios that show how a marketing campaign by the airline called 'Meet the Team' - featuring real-life flight attendants, pilots and other staff - has turned the lives of some ordinary employees upside down.
For more than a year now, Cathay Pacific has been running adverts in Hong Kong and dozens of countries featuring pictures and profiles of its staff in uniforms alongside images of them in their out-of-work clothes, talking about their lives, loves and interests.
The campaign has offered an intriguing insight into the human side of a group of people many of us can only imagine existing in the cockpits, aisles and galleys and has unexpectedly become one of the most successful and talked-about marketing drives in the airline's history.
More than 1.3 million people have visited Cathay's Meet the Team website since March, when the second phase of the campaign was launched - and staff who posed for pictures, receiving only a set of framed prints as payment, have found themselves transformed into unlikely celebrities.