Opportunity to show innovative products

PUBLISHED : Monday, 21 June, 2010, 12:00am
UPDATED : Monday, 21 June, 2010, 12:00am

With product safety, ingredients, quality and other product details becoming increasingly important for retailers and consumers, GS1 Hong Kong will use Retail Asia Expo as an opportunity to highlight its BarcodePlus system.

Developed in Hong Kong, BarcodePlus provides businesses and consumers with one-stop access to product related information by entering the barcode number printed on a product into an online portal. Information covering everything from a product's shelf life, country of origin, ingredients and packaging, through to images, certifications and testing reports can be accessed through the portal.

'BarcodePlus provides a new kind of online experience. This is a world first and was developed in Hong Kong by GS1, a non-profit industry support organisation,' says Stuart Bailey, general manager of Diversified Events Hong Kong, Retail Asia Expo's organiser.

GS1 says the establishment of BarcodePlus provides an easy and quick channel for consumers to trace the quality of a product, which greatly uplifts the transparency of product safety in the consumer market.

BarcodePlus also boosts suppliers' ability to implement stricter quality requirements over their products and adopt internationally recognised management systems in a variety of workflow settings in order to stay competitive.

Retail Asia Expo will also provide an opportunity for Megasoft to showcase what it claims to be the world's first 'smart tray' for jewellers.

Developed by the product-based technology company, each tray has an alpha chip attached to it and a small screen which gives the salesperson information about the items on display.

Additionally, embedded technology features help with marketing by tracking which items customers are looking at, which can then be compared with the products they buy. The tray is fitted with a sophisticated theft-prevention system.

'Today, many jewellers and watch shops have problems with gangs that pretend to be tourists. They are very professional and can confuse staff, making them think all the items they have looked at have been returned, when in fact some may have been stolen. The tray reads and records all the items and lets you know if anything is missing,' says Matthew Man, Megasoft's CEO.