Toy Story at Times Square
Hollywood film releases have become bigger events every summer for years, but the launch of Toy Story 3 is perhaps one of the more imaginative.
For the next month, Times Square is hosting 'Toy Story at Times Square', in which children can experience being in the film: the atrium will be redesigned in the style of Andy's bedroom.
Meanwhile, parents - or simply big kids - can see original concept sketches of the movie, production paraphernalia and footage of Toy Story 3 being made.
As well as the world's largest model of Buzz Lightyear, Times Square also has a showcase of 30 variations of the alien from the film.
Let intrigue lead you to Times Square to find out what happens to Andy and the gang in Toy Story 3.
Disney-Pixar's Toy Story at Times Square, 2/F atrium, 10am-10pm, until July 17