Encouraging the creative process

PUBLISHED : Wednesday, 04 August, 2010, 12:00am
UPDATED : Wednesday, 04 August, 2010, 12:00am

Form Five school leavers not only have a full range of courses offered by local institutions to choose from, but they can also opt for private colleges that offer an international education.

Raffles International College (Hong Kong) is one such course provider, with an emphasis on creative education, an area of study that is attracting a growing number of students, as it constitutes one of the city's pillar industries pinpointed by the government for expansion.

The school offers two-year, full-time advanced diplomas suitable for HKCEE applicants. Areas include fashion design, fashion marketing and management, and multimedia design.

The fashion design programme covers the complete fashion cycle, from fashion concepts and processes to final production. By taking an integrated approach, that combines creativity and applied technical proficiency, the school hopes to develop a deep understanding of fashion design in students. The advanced diploma in fashion marketing and management allows students to learn more about the business of fashion, including buying and merchandising practices, conceptualising, advertising and promotional activities.

The programme aims to blend creative fashion knowledge with a solid grounding in business, marketing and contextual studies, so as to equip students for the buying, merchandising and event side of the industry.

Those who choose multimedia design will learn the fundamental broad-based skills of graphic design.