The name behind Chantecaille brand has nose for scent

PUBLISHED : Friday, 27 August, 2010, 12:00am
UPDATED : Friday, 27 August, 2010, 12:00am

Some people cherish their memories through photos and videos, but Olivia Chantecaille follows her nose when she wants to reminisce.

The New York-based creative director behind beauty brand Chantecaille was plugging three new fragrances at a tea party with socialites and models on Wednesday at the French Window restaurant in Central. Chantecaille said her favourite perfume, Petales, reminded her of her wedding day.

'The fragrance is so refined and elegant. For me, a wedding is about just that.' She said Petales reminded her of her couture wedding gown and her bouquet, which was made up of the same flowers - jasmine, tuberose and balsam.

Staying on the floral theme guests were invited to take part in a flower arranging contest, and model Janet Ma Sze-wai won a bottle of vintage wine for her effort.

'Scent is so powerful because it immediately draws your attention to specific memories,' Chantecaille said, adding that she wore fragrances like they were part of her daily outfit.

'It expresses who you are. When you walk by, that memory of you stays behind.'

Chantecaille will be leaving a trail of scent through London and Paris as she continues her promotional tour.