Exhibition to highlight latest industry trends

PUBLISHED : Tuesday, 14 September, 2010, 12:00am
UPDATED : Tuesday, 14 September, 2010, 12:00am

To showcase the latest fashion jewellery trends for the Spring/Summer 2011 season, the September edition of Asia's Fashion Jewellery & Accessories Fair is being held at AsiaWorld-Expo from today until Friday.

Asia's Fashion Jewellery & Accessories Fair, first launched eight years ago and held every March, June and September, is now the largest international trade fair for the fashion jewellery and accessories industry in the region. About 370 exhibitors from 17 countries and regions will take part, showcasing metal, bead, glass, plastic and silver jewellery, and belts, headwear, handbags, jewellery materials, displays and packaging.

'To go with the latest fashion trends, there are different styles and designs of fashion jewellery and accessories each season. Since the designs change so fast, buyers tend to purchase products in smaller quantities and visit trade fairs in different seasons,' says Celine Lau, director of jewellery fairs, at fair organiser UBM Asia.

Recently, rising precious metal prices have put pressure on jewellery manufacturers. Lau says some of these firms that are now exploring and developing the silver jewellery market, will also visit the fashion jewellery trade fair to source materials for their business.

Receiving encouraging feedback from exhibitors and visitors prior to the fair, the organiser is expecting more visitors this year.

'Orders received at the September fair reflect the outlook for the market during the coming Christmas and New Year. So it will be an important market indicator of the last quarter of the year,' Lau says. One of the distinct characteristics of the fair is that the majority of the exhibitors and buyers are from overseas, she says.

Countries, including China, India, Korea, the Philippines and Taiwan, will have their own group pavilions, putting the focus on Asia as the major manufacturing base of mid-range to low-end fashion jewellery in the world.

'The fair offers a wide range of fashion jewellery and accessories that suit every budget and offers participants the opportunity to update themselves with the latest market trends and expand their networks,' Lau says.

The organiser is promoting the 'one stop, two fairs' idea, encouraging buyers to visit the Hong Kong Jewellery & Gem Fair and Asia's Fashion Jewellery & Accessories Fair that are running concurrently in the city. Visitors attending the former fair can enjoy a special offer of free entry to the latter fair.

'Fine jewellery and fashion jewellery are fashionable items. The designs of both calibre are closely related and inspire each other. That triggered us to come up with the idea of organising both fairs at the same time,' she says.

'Two industry fairs taking place at the same time in the city creates good business opportunities for exhibitors and buyers.'