Satisfaction with HK media hits high, after bus hijacking

PUBLISHED : Wednesday, 15 September, 2010, 12:00am
UPDATED : Wednesday, 15 September, 2010, 12:00am

More than 60 per cent of Hong Kong people are satisfied with the performance of local media, a record high since the handover, while the overall credibility rating of media has increased to the highest level since 1998, a survey has found.

Two academics attributed the surge in Hongkongers' trust in their media to their coverage of last month's Manila hostage tragedy.

According to a survey conducted by the University of Hong Kong's public opinion programme from last Tuesday to Saturday, the credibility rating of local news media stood at 6.53, up from 6.18 in a poll in April. The 1,011 respondents were asked to rate credibility from 0-10, with 10 meaning absolutely credible.

The new credibility findings were a record since September 1998.

A total of 62 per cent of respondents said they were satisfied with the performance of local news media in general, a record high since the handover. Another 5 per cent said they were dissatisfied, while 30.3 per cent opted for 'half-half'.

But 51 per cent of the respondents said they had the perception that local news media had practised self-censorship, up three percentage points from the survey in April.

Professor Leung Tin-wai, head of Shue Yan University's department of journalism and communication, said that the increase in the Hong Kong media's credibility rating stemmed from its instant and detailed coverage of the Manila hostage crisis, in which eight Hongkongers were shot to death by a disgruntled former Manila policeman. 'Reports by local media reflected the solidarity of Hong Kong people,' he said.

To Yiu-ming, an assistant professor in Baptist University's department of journalism, agreed that the reports by Hong Kong media had succeeded in drawing the city's public and its media closer.

The survey had a 65.3 per cent response rate and a margin of error of plus or minus 3 percentage points, with a 95 per cent confidence level.



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