Tips for event success

PUBLISHED : Friday, 24 September, 2010, 12:00am
UPDATED : Friday, 24 September, 2010, 12:00am

Darren Kerr, partner and producer of the FACTOR168 Creative Event Company

A strong live communications experience is driven by clear event marketing which is packaged and presented in a theatrical manner. This is where professional event agencies and studios play a critical role.

Identify the most important message you want to share with guests and focus all the event elements at each sensory level. This will ensure your message is communicated at an intellectual and emotional level.

Plenty of events have failed with ill-prepared presenters fumbling about on stage, while a black-clad production crew desperately try to second guess their intentions. The solution is to set aside a block of time, say two to three hours, for rehearsal time to see the event run through from start to finish. Care should be taken to physically rehearse presenters (and entertainment) on stage with technology. The full complement of event production crew should be in attendance. No event has failed because it was rehearsed too much.