A seamless experience

PUBLISHED : Friday, 24 September, 2010, 12:00am
UPDATED : Friday, 24 September, 2010, 12:00am

A leonine pride is evident as Singapore savours two new integrated resorts - Marina Bay Sands and Resorts World at Sentosa - that have lifted its tourism and Mice profile.

Revenue from business travel and the Mice sector is a boon to Singapore's tourism receipts.

But when it comes to competition, there is no likelihood of venues in the Lion City battling for decreasing slices of delegate markets as other resort destinations in Asia-Pacific look on.

'With both integrated resorts now open, focusing on different markets, the Mice options and offerings within Singapore can only grow even bigger, further augmenting our status as one of the best cities for Mice in the world,' says Elena Arabadjieva, director, Mice, at Resorts World Sentosa.

Arabadjieva says vying for events that have been doing well in Singapore before the arrival of the integrated resorts is not a priority, even if organisers are seeking new venues. 'That is not growing the Mice pie, but a change in venue at best and cannibalism at worst. We have a strong commitment to Singapore. We work very closely with Singapore Tourism Board and also existing venues to create compelling propositions for overseas organisers to book business for Singapore.'

Behind the attractions of each resort, there seems to be an understanding that venues will complement each other and eventually Singapore benefits. 'The idea is to combine [Singapore's] central business district location and large exhibition capacity with unique facilities and robust leisure and entertainment offerings, and offer seamless event experiences, complete with the transportation arrangements between the two venues.'

Almost seamless access to downtown there may be, but delegates can escape to the streets of New York with a 1950s and 1960s version of the city laid out at Resorts World Sentosa. It's among the scenes that Southeast Asia's first Universal Studios offers in addition to Waterworld Stunt Show Amphitheatre that seats 3,500.

Since Universal Studios Singapore opened in March, corporate clients holding events have included DBS, JP Morgan, Singtel, Canon and IBM. 'We are not positioning ourselves as an exhibition facility, but rather as an all-in-one destination for international conventions, regional and local corporate events and social functions,' Arabadjieva says.

That segment is important for Singapore's tourist revenues. Prior to the global economic crisis, business travellers spent about S$6 billion (HK$35 billion) in 2008 - about 40 per cent of total tourist spending.