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Glued to the television

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Why you can trust SCMP
John Cremer

Working for one of the world's leading broadcasters, which last year launched 45 new channel feeds, Cindy Chow constantly faces new challenges. As chief financial officer for Fox International Channels in the Asia-Pacific region and Middle East, she is involved in ensuring the profitability and financial health of a fast-moving organisation in an expanding market. What marked a turning point in your career?

After getting my professional qualifications [in accounting], I wanted to be in an industry that could inspire me and which I felt passionate about. I found that in the media sector you can really see the products - the television shows and the movies - and feel the impact of what's happening.

I got my initial break in the industry as a financial analyst with Disney, and the size of the company meant I was able to move around and get experience with the compliance team, on the [information technology] financial planning side, and then working on shared accounting services and controllership. Looking back, I always felt I had to go for something with a creative component, and not just be a traditional bean-counter.

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What has helped you get ahead?

I am very much a people person, even if I'm dealing with numbers a lot of the time. A common theme of success stories in the pay-TV business is that you'll do well if you are interested in people and believe in them.

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I'm fascinated by anyone in this company - computer animators, producers, directors, performers - who can create something, touch others and entertain. It has also helped to work for companies with a clear vision, which isn't just about the profit margin. This makes it easier to be engaged and believe in what you're doing.

What are your greatest challenges?

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