Federer returns media serves on Credit Suisse court

PUBLISHED : Monday, 11 October, 2010, 12:00am
UPDATED : Monday, 11 October, 2010, 12:00am

The Federer Express is in the banking house! That's all that can be said, as it was the only ostensible purpose of a media event hosted by Credit Suisse. Tennis great Roger Federer made a quick stop in Hong Kong en route to the Shanghai ATP Masters 1000, chatting with the media as the global ambassador for Credit Suisse.

The connection between the tennis pro and the bank seems tenuous at best. But as Federer explained: 'Banking in Switzerland is a huge deal. I started to earn money early on in life, so I had to trust in banks that the money is in a safe place.' According to Credit Suisse, the bank wanted Federer for the role because of their shared 'commitment to quality and pursuit of excellence'. To prove it, the event began with a two-minute video showing all sorts of Federer awesomeness on the court. Off the court, Federer's returns to questions served up by the media offered few surprises.

'The rankings have slipped, but I've had time to improve, to become stronger physically and mentally,' he said. 'If I'm at my best, I could beat everyone. I could even dominate.'

The philanthropic thrust of Federer's trip - including a visit to the Nesbitt Centre in Chai Wan, an organisation providing services to those with learning disabilities - was lost on media largely interested in Federer's celebrity: his rivalry with Rafael Nadal, his slipping rankings, losses at the US Open, the possibility of retirement and what it's like being a first-time father of twins.