Every second counts

PUBLISHED : Wednesday, 13 October, 2010, 12:00am
UPDATED : Wednesday, 13 October, 2010, 12:00am

Colin Grant credits the split-second timing honed from a youthful tennis career to his business success as Pure Group CEO and co-founder.

From a young age, Grant was forced to make instantaneous decisions as a semi-professional player in Hong Kong for more than a decade, and as a participant in the Davis Cup tournament and Wimbledon.

His ability to make the most of his time has helped power the international group encompassing Pure Yoga studios, Pure Fitness clubs and Pure Dining locations. 'Whether practising tennis or playing in a tournament, managing your time is essential because you have limited time and you either win or lose based on your decisions,' Grant says.

'It's important to make the most of your time each day, work hard and enjoy what you do. There are plenty of people who are prepared to work hard, so if you just give it 50 per cent, then it's not worth it. You have to believe in your dreams and be passionate about what you do. I don't think I've really worked a day in my life because I love what I do.'

Much of Grant's daily life is efficiently planned. 'You have to lead by example. I don't want to hold up a project or have it lag behind because of me. You have to have a plan and work to a timeline as everything needs to be completed by a certain date, especially when you're working to a budget or opening new clubs, as we just did [with Pure Fitness on Cotton Tree Drive at Admiralty].'

With centres that take up lots of valuable space, it is important for Grant to time his openings correctly. It can take up to two years to launch a new club, starting from initial negotiations. 'We were the first to open one of the largest studios in Hong Kong. This placed us at a big advantage because we led the market and later others followed.' Grant is now working on opening another yoga centre in Admiralty and a fitness centre in Causeway Bay.

Grant says that 15 to 20 years ago, gyms were expected to provide a wide range of activities. Now, the expectations are higher for a more discerning public - they want quality facilities designed for a specific purpose such as having locations dedicated solely to yoga, pilates, or boxing. 'This pushes us to always try to innovate and improve,' he says. 'People like change and in Hong Kong they like it done quickly.'