Animal trio make a point for latest in anti-wrinkle treatments

PUBLISHED : Wednesday, 13 October, 2010, 12:00am
UPDATED : Wednesday, 13 October, 2010, 12:00am

A shar pei puppy, a crow and a chameleon were given 'cover girl' status in skincare brand StriVectin's campaign for its latest triumvirate of anti-wrinkle treatments.

Chosen to represent the unwanted skin qualities of creasing, crow's feet and scaly-ness, respectively, images of these animals nevertheless elicited coos of amusement at the product launch luncheon on Monday at the China Club.

'We don't have a 'face' for the line; I'm referring to the perfect-looking models that we so often see in ads,' vice-president of global communications Randall Williamson (pictured) said. 'We wanted to convey the difference between our product, which is about effective treatments based on science, and the beauty products that speak to pampering and beauty.'

Over dim sum, soup and tea, Williamson shared the research on the compound niacin that led to the reformulation of the brand's creams and balms. While they may not have found a cure for skin cancer, Drs Myron and Elaine Jacobsen, formerly of the University of Arizona, did find out how to improve the health and appearance of the natural skin barrier after 30 years of biomedical research.

Now, as chief scientists of StriVectin, the Jacobsens are the experts behind the 'new and improved' anti-wrinkle formula.

Williamson, who has been a 'guinea pig' of StriVectin products since he joined the company five years ago, said he'd been stopped by a stranger in the street and asked the secret to his great skin. 'I was shocked. That doesn't usually happen in New York,' he said.

Whether it'll happen in Hong Kong remains to be seen.