Can you describe your clients and how your business works?
We have many clients, ranging from newly established websites to skin-care products and newly released movies. The most common way is to publish articles directly or indirectly about the product, and by the time you finished reading the article we hope you have remembered the product. For example, we have people discuss a movie after its release, and it doesn't necessarily have to be a positive comment. As long as people are talking about it, it helps other internet users become aware of it. Another example: we'll introduce a website, but instead of talking about the website, we will post a funny article with a picture. You will see the name of the website and, after seeing several such pictures, you will remember the website. We have more than 50,000 registered users, the 'water army', among whom 10,000 are very active. It's very common for each user to have dozens of identities. They are a very powerful force. But our management team is very small, only three people: one in charge of technical stuff such as website construction, one doing marketing and sales, and the other in charge of quality control.
How do you carry out an assignment from clients?
We first evaluate the client and the job. Some jobs we will not take. To those we accept, we will assign a certain level of 'water soldiers'. We have a system that informs soldiers that an assignment is waiting once they log on, and they will see a description and the job assignment as well as the payment for completing the task, such as 100 postings published on different forums. When a posting is published, the soldier needs to send the link of his posting, describe it, and we will evaluate its effect. If the client is, for example, a property developer and the soldier's posting is in a forum about pets, we would consider it zero effect and he would not get paid. We calculate the contributions of each soldier and send his payment to his account.
Why are there different levels of soldiers?