Every sportsman is told to keep their eye on the ball - and so are the guests in the corporate boxes around Kowloon Cricket Club.
The boxes are so close to the action, the balls are flying left, right and centre.
'There are no other boxes I know of in Hong Kong where you can have an undercover entertaining area upstairs and your own grass-covered garden right down on the pitch,' says Colin Cohen, from solicitors Boase Cohen & Collins. 'Our box position is up close to the action. We've had three catches in it. We tell our guests to keep their eye on the ball.
'My good friend Martin Sabine and I have shared a box for years. There is a great inter-exchange of clients. Everyone who attends the tournament enjoys the spirit of the game, it's an inclusive atmosphere.'
Apart from business, Cohen believes there are other reasons to sponsor a box: 'We feel it's important to support Hong Kong cricket. Sponsorship is about putting something back into the game of which I am a great fan and which I still play. We do feel the tournament encourages the development of the game here, and that we should take an active part in it. We've had American clients who previously only understood baseball who now are au fait with the game and look forward to it. We've had German clients who were unfamiliar with the game who now wouldn't miss it for the world. The Sixes widens cricket's support-base here.'
Sabine, from Somerley Limited, is quick to point out you don't have to be a cricket fan or have played the game to enjoy the event because everything is so accessible.
'At first we had to persuade some of our Chinese clients to come. Once they've seen the action they can't wait for next year's invitation,' Sabine said. 'Our guests like the way they can get close to the play. The Sixes has immediate impact. Players are more remote in other sports. You don't have to be a cricket expert to enjoy it.'