Technology complements beauty

PUBLISHED : Monday, 15 November, 2010, 12:00am
UPDATED : Monday, 15 November, 2010, 12:00am

What makes Van Cleef & Arpels timepieces different from those of other luxury brands?

Contrary to a purely watchmaking approach, the distinctive feature of a Van Cleef & Arpels timepiece is the fact that its technology complements beauty and design. Van Cleef & Arpels also has distinguished itself from other brands by its selection of gems and its flair for perfect pairings. These requirements are rendered even more precious by skilled stone-setting work, such as the famous Mystery Setting.

What is so special to you about Van Cleef & Arpels timepieces?

In recent years, Van Cleef & Arpels created the Poetic Complication concept. We realised that women were not only interested in diamond watches, but were also keen on owning a timepiece with complication movements. You could say that they were bored of being presented with a lady's diamond watch that was in fact a smaller version of a men's watch with diamonds on the bezel. We put a lot of passion into creating extraordinary dials, inspired from the creative themes of the house, such as the Les Jardins Collection or the Fairy watch.

What kind of person buys a Van Cleef & Arpels watch?

Anyone who admires excellent craftsmanship and timeless, unique design.

What is your favourite watch right now?

Pont des Amoureux epitomises the unique combination of creativity with the poetic concept of two lovers kissing over a bridge in Paris, craftsmanship with a very delicate enamelling technique for the dial and an haute horlogerie complication with a dual-retrograde movement specially developed for this watch.


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