After many hours of queueing patiently, more than 1,000 people snapped up everything from a new designer range offered at bargain prices by clothing store H&M.
The Swedish clothing company launched its collaboration with French high fashion house Lanvin in about 200 stores worldwide yesterday, including four in Hong Kong.
Queues began to form outside the store's Central branch as early as Sunday evening - which meant more than 60 hours of mid-town pavement camping before sales began yesterday morning.
Security guards were in position at the stores from 11pm on Monday night in anticipation of the queues.
About 500 people were outside the shop when it opened its doors at 8am yesterday, most having arrived on Monday night, a spokesman said.
At one point the queue stretched from the shop in Queen's Road Central to Stanley Street.
About 400 people were outside the Canton Road branch in Tsim Sha Tsui, and about 200 people outside the other two branches in Elements, West Kowloon, and Langham Place, Mong Kok.