New modelling agency to steer clear of the 'leng mo' look and appeal to women instead

PUBLISHED : Wednesday, 24 November, 2010, 12:00am
UPDATED : Wednesday, 24 November, 2010, 12:00am


The nephews of film producer Charles Heung Wah-keung officially launched a modelling agency on Monday afternoon at a press conference at the Hyatt Regency in Tsim Sha Tsui.

So what makes the M. Spy Model Agency any different from the dozens of other modelling agencies in the city?

'We're not going to go for that leng mo look that is popular here,' co-founder Christer Heung (pictured, at right, with Jacky Heung, left, and Chrispin Heung) said. 'Instead, we will pursue models who have a sense of fashion and have a more sophisticated look.'

He added that the agency would take inspiration from Tokyo Girls Collection, the semi-annual fashion festival from Japan. 'I've always loved Japanese culture and I admire what [Tokyo Girls Collection] is doing, and we hope to hold a show like that in the future.'

His brother, Chrispin, said they wanted their models to appeal to females, unlike the current crop of scantily clad models. Ironically, the brothers were flanked by scantily clad leng mos as they raised a toast.

Truth be told, the best draw for this agency will probably be the movie industry connection. Charles Heung - who was in attendance - said his film company, China Star Entertainment, would 'back the agency 100 per cent', which will no doubt be an extra incentive for aspiring models out there.