Seventy years after his birth, it remains impossible to escape Bruce Lee's influence across Hong Kong: from children wearing his defiant image on their T-shirts, to faded film posters for sale in our backstreet markets, to the golden statue which stands guard over the Tsim Sha Tsui waterfront.
The city will honour the memory of its greatest film star with a movie marathon at the Film Archive on Saturday, 70 years to the day the actor and martial arts legend was born.
The four-film programme - along with a seminar titled 'The Art of Bruce Lee's Cinema' - will bring the curtain down on anniversary celebrations which have been going on all year.
From a retrospective at this year's Hong Kong International Film Festival in March and April, to an exhibition of Bruce Lee memorabilia that toured the city's shopping malls in August and September, to today's release of the Raymond Yip Wai-man-directed biopic Bruce Lee, My Brother, the actor's fans have been able to celebrate his astonishing, but all too brief, career.
For the people running the city's official Bruce Lee Fan Club, the year has also marked a turning point in their efforts to have the memory of their hero respected in Hong Kong.
Plans to open a Bruce Lee Museum on the site of his former residence at 41 Cumberland Road in Kowloon Tong are continuing, and the club has scheduled a press conference tomorrow afternoon, at which, they say, there will be 'significant news that will be important to all Bruce Lee fans and to Hong Kong', according to club president W. Wong.