Italian fashion brand Fiorucci thinks big for launch and goes for a towering presence

PUBLISHED : Monday, 06 December, 2010, 12:00am
UPDATED : Monday, 06 December, 2010, 12:00am
 

The new Fiorucci boutique in Wellington Street is not so much a flagship store as it is a flagship building. The Italian fashion brand has now outfitted the first four floors of the eye-catching Fiorucci Tower with its current winter collection, with an in-house nail salon in the works further upstairs. At the store launch last week, guests picked up champagne and hors d'oeuvres on the ground floor before heading up for a mini fashion show one floor up.

Fresh-faced Sandy Lau, last year's Miss Hong Kong, modelled a casual look of skinny dark jeans and a beige cropped leather jacket with lace detailing on the sleeves; while model Ankie Beilke (pictured left with Lau) showed off an edgier look with a cropped biker jacket worn over a strapless leather dress.

'Ankie and Sandy epitomise the modern Fiorucci woman; confident, successful, independent and not afraid to make their own statement,' the brand's CEO Guy Paillard says.

'I'm a fan of leather pieces, especially leather pants,' Beilke, who is tight-lipped about the movie she is currently working on in the mainland, says. 'Sadly, I don't own a pair; it's so hard to find the perfect fit. I once saw the best pair on a very elegantly dressed stranger. I actually approached her to ask where I could find the same, and she told me she had bought them 20 years ago.'

Beilke has better luck with leather jackets; after changing out of the one she wore for photo-ops at the event, the actress and model put on her own - one of a sizeable personal collection - before heading out for another engagement.

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