Chongqing Communist Party boss Bo Xilai is pushing his already vigorous 'red culture' campaign to a new level with the launch of a microblogging website to promote his revolutionary image and political philosophies.
The site - run by cqnews.net, website of the Communist Party Chongqing committee's propaganda department - was named the Red Microblog by the operators.
'I really like the words below by Chairman Mao [Zedong] that 'The world is ours; we should work together',' one of Bo's messages read. In response, the website operators put the quote on the homepage of the microblogging site, using typeface and designs similar to the style for Mao's quotations during the Cultural Revolution.
A statement on the homepage said the launch followed the instructions of Li Changchun, a member of the Politburo Standing Committee, which urged low-level authorities to master new media.
'The Red Microblog is aimed at expanding the influence and the coverage of our campaign,' the statement said, adding that it was a way to help the public have a closer connection with the red culture campaign that has been ongoing for more than a year in Chongqing.
Since Bo took the party secretary's position in Chongqing about three years ago, he has constantly made headlines with a series of campaigns highlighting the party's revolutionary tradition.