Buxom star's ad too hot for airport

PUBLISHED : Wednesday, 29 December, 2010, 12:00am
UPDATED : Wednesday, 29 December, 2010, 12:00am

An animal welfare group's video of a scantily clad Pamela Anderson and a nude couple campaigning against leather and furs has been deemed too hot for the airport.

An application by People for the Ethical Treatment of Animals to air the video on the airport's television sets was rejected by the authority's advertising agent on December 23 because it 'did not meet guidelines', senior campaigner Ashley Fruno said yesterday.

'We are pretty shocked. It's just a light-hearted way to show some serious problems in the fur industry.'

In the advert, named 'cruelty doesn't fly', Anderson plays an airport security guard who confiscates all leather and fur from passengers.

Dressed in a loosely buttoned shirt, the buxom actress yells at a man who is wearing a leather belt and strips him to his underpants. 'No leather. No fur. No wool. No animal skins,' a sign beside her says. In contrast, she gives approval to a couple who walk past her naked, showing their bare backs and buttocks.

Fruno said the group chose the airport because a lot of travellers bound for the mainland and elsewhere in Asia visited Hong Kong.

An Airport Authority spokesman said JCDecaux, its advertising agent, screened adverts before the authority gave its final approval.

'The airport receives passengers of all ages with different nationalities and religious background. The video is considered inappropriate to be shown at the airport as it might offend some of the passengers.'

Campaigners are also in negotiation with airports in Tokyo, Seoul, Berlin and Sydney, but they have yet to approve the advert, which is already available on the internet.

China is a major mink exporter, according to the United States Department of Agriculture. A report by its Global Agriculture Information Network predicted the country's mink, fox and raccoon dog inventories would hit 70 million head this year. They would yield 51 million raw skins, 28 per cent more than in 2009.

Peta says foxes and dogs are usually kept in a cages for six months before they are killed for their skins. It says they could be alive when they are flayed because they are usually just stunned by being hit with a metal rod or having their heads bashed on the floor.