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Windows 7 to catch on fast, says Microsoft

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Microsoft expects faster corporate adoption of its flagship Windows 7 computer operating system on the mainland this year, bolstered by Beijing's intensified campaign against illegal software users.

The world's largest software company also expects to drive Windows 7 sales on the mainland through its recently launched 'Real is really different' campaign, a nationwide consumer education initiative with 15 personal computer manufacturers including Lenovo Group, Dell, Hewlett-Packard, Founder Technology and Haier.

'In China, we have sold three times as many licences in the first year of Windows 7's release compared with the first-year launch of any previous version of Windows,' said Adam Anger, Microsoft Greater China's client business group lead.

'We already have hundreds of large enterprises and thousands of small and medium-sized businesses in China that have started migrating to Windows 7,' he said.

According to market research firm IDC, more than 60 per cent of organisations on the mainland, Hong and Taiwan plan to introduce Microsoft's new Windows operating system into their operations within the next six months.

Prominent mainland companies that are now using Windows 7 include beer giant Tsingtao Brewery, China Guangdong Nuclear Power Group, residential property developer China Vanke, engineering group China Communications Construction, and Hangzhou-based internet conglomerate Alibaba, which runs e-commerce firms Alibaba.com and Taobao.

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