Fashionistas enter world of elegance

PUBLISHED : Monday, 17 January, 2011, 12:00am
UPDATED : Monday, 17 January, 2011, 12:00am

Whether your style is flamboyant, understated or eclectic, Hong Kong Fashion Week for fall/winter promises to offer a kaleidoscopic world that will mesmerise.

Organised by the Hong Kong Trade Development Council, the 42nd edition of the fair kicks off today and runs until Thursday at the Hong Kong Convention and Exhibition Centre. Expect to be stunned by the myriad of fashion trends and items on offer.

The second-largest fashion fair in the world boasts about 2,000 worldwide suppliers of clothing, accessories and fashion-related products, providing ample business opportunities.

The mainland flaunts its status as the rising star on the fashion front - its pavilion is the largest and has more than 800 exhibitors.

Highlights of 11 themed zones are an expanded Emporium de Mode, which exhibits a wide array of fashion collections, and the World of Fashion Accessories, which showcases items such as hats, shoes and handbags that are guaranteed to add a ravishing touch to your wardrobe.

Her Glass Slipper is among the exhibitors gracing the World of Fashion Accessories zone. The Singaporean company distributes Kenneth Cole, Repetto, Tous and Alegria to Asia. Her Glass Slipper showcases American fashion brand Alegria's fall/winter 2010 collection, with a sneak peek at its spring/summer 2011 collection.

Director Ada Lee says: 'Alegria brought life to comfort shoes through colour therapy - the use of sensual colours and unique patterns. Its attention to wellness sees a marriage of its patented Perfect Fit System with its special rocker outsole, resulting in a fit that moulds to the natural contours of the foot. The outcome is an anatomically correct fit that reduces stress on muscles and joints, while also toning muscles and helping to generate energy all day long.'

Lee says the fashion week gathers the best names in the industry and is the ideal platform for Her Glass Slipper to put Alegria on the map in Asia. 'I am delighted to know that it is also a place where new brands can discover their potential and an extensive channel to promote and advertise,' she adds.

One of the exhibitors in the Infant and Children's Wear zone is Besta Plus Biwan I Sochacki Spolka Jawna from Poland. The company, which hopes to expand its sales network in China and other Asian countries by participating in the fair, attaches great importance to design, as evident in its recent collections.

'What is unique about the fair is its wide range of buyers from all over the world and the possibility of contact with them,' owner Marcin Biwan says.

Running in tandem with the fair is the ninth edition of World Boutique, which presents collections by the cr?me de la cr?me of the fashion industry. It features runway shows, exhibits and seminars that cover trend forecasting by international firms such as Stylesight and Fashion Snoops. The event allows participants to extend their clout in the marketplace - its eighth edition boasted more than 250 exhibitors from 19 countries and regions.

Indulge in high-octane glamour at the Hong Kong Fashion Extravaganza on the first day of World Boutique. It features fashion's big guns - Alex Wang from the mainland, Hong Kong's Barney Cheng, Doii Lee from South Korea and Japan's Keita Maruyama.

Cheng is renowned for combining simplicity and opulence. Famed for his couture wedding gowns and red-carpet dresses, the award-winning fashion designer's legion of clients include Maggie Q, Maggie Cheung, Joan Chen, Gong Li, Michelle Yeoh and Shu Qi. Last year, he was named in Forbes China as one of 25 influential Chinese in global fashion.

Maruyama is renowned for his sophisticated and romantic designs, and his modern interpretation of traditional Japanese motifs. Lee, whose fashion company is Doii Paris, worked with fashion legends John Galliano and Kenzo before going solo. Wang's designs incorporates plenty of beading and embroidery, and are modern and glamorous.

Dorian Ho, design and managing director of Doriano International which will be exhibiting at the World Boutique, says the event serves as a good platform for his company to reach out to the mainland market.

Doriano, which is launching its first fur collection at the fair, is branching out into men's formal wear. Fashion brand Ika Butoni, a veteran participant in Hong Kong Fashion Week, is also a highlight of World Boutique. The company stages a fashion show today that showcases its new collection, Butterfly Momma, which plucks inspirations from Miao culture and folklore. Butoni director John Keilman says: 'We have new touches to our garments, combining fur with embroidery.'

Another highlight is Modessa Couture. Inspired by the magic of the Far East, especially China, it marries Lebanese creativity with Far Eastern flair. 'World Boutique gives talented designers the chance to exhibit their designs to international customers,' says Mohamad Itani, Modessa's owner and general manager.

Greenie Chau, chief designer of exhibitor OWN iMAGE, believes that World Boutique is an excellent platform to showcase the latest fashion products and designs.

'You can find local fashion brands of various styles at World Boutique,' she says. OWN iMAGE will showcase its latest wedding collection at World Boutique.

'In addition to employing expensive materials such as satin, lace and chiffon, the collection is characterised by sleek silhouettes and a simple elegance,' Chau says.

Trade visitors can register now for free admission badges through one of the three following channels: Smartphone Info Site - download HKTDC FAIRS at iPhone App Store, Blackberry App World or Android Market; Mobile Info Site - visit; or SMS your e-mail address to (852) 6390 0704 (Hong Kong Fashion Week) or (852) 6390 0706 (World Boutique).