Locations, more Asians and eclectic creations

PUBLISHED : Monday, 24 January, 2011, 12:00am
UPDATED : Monday, 24 January, 2011, 12:00am

Apart from the spectacular finish at Burberry Prorsum, people were talking about Moncler's equestrian theatrics, McQueen's heart-thumping military show and Dolce & Gabbana's very sexy Uomini book launch dedicated to the male form. Wall-to-wall underwear models always draw the crowds. Ten Asian models were at Ermenegildo Zegna as part of the Chinese tribute, and a few went on to walk for other designers, showing that Milan is slowly embracing the aesthetic qualities of the Asian male. Appearances by Olivia Palermo, Hidetoshi Nakata, Daniel Bruhl, Johnny Burrell, Matthew Beard, Bao Bao Wan and Italian celebrities on the front row set flashbulbs blazing and tongues wagging.

Impressive venues included the grandeur of Palazzo Clerici (where Swarovski held their Men's Club night) and the stunning Villa Necchi (where Tod's was based). For some Asian journalists and buyers who were visiting Milan for the first time, these two venues were a real architectural treat and a special part of the Milanese milieu. Off-schedule young designers at the White Shows in a former factory building on Via Tortona brought their own eclectic creativity to the Italian fashion capital as another men's fashion week was wrapped up. Along with the message on climate change, audiences were surprised by how wearable this Vivienne Westwood Man show was, comparatively of course. Subverted, eccentric English prep, yes, but no outrageous circus. It wouldn't be a Westwood show, however, without a healthy dose of cheek. Even though a relaxed masculine shape was heralded, every male model at Westwood wore a slick of dark red lipstick for good measure.


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