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  • Jul 24, 2014
  • Updated: 5:52am

Horace

PUBLISHED : Sunday, 30 January, 2011, 12:00am
UPDATED : Sunday, 30 January, 2011, 12:00am

Who started it? Emma Hales and Adam Entwisle are the design team behind edgy street label Horace. They both worked for British brand Buddhist Punk and have extensive experience in fashion design, from bespoke bridal to high-end and streetwear. Entwisle graduated from London's Central St Martins College of Art and Design with a master's in womenswear. Hales graduated in fashion design from the Surrey Institute of Art and Design. They have been creating clothes together for eight years and launched their first collection three years ago. Since then, their pieces have been worn by the likes of Kate Moss, Jennifer Aniston and Agyness Deyn. A few years ago, they relocated to Bali, where their design studio is now based.

Why we love it: as Entwisle says 'Horace is for the real kids' who 'understand true high fashion but are from underground scenes'. The brand's spring/summer collection was inspired by Jamaican dancehall music and fashion that became popular among white suburban youths in the 1980s. The line features bold shapes, prints, colours and graphics reminiscent of that era. The Horace team's Bali home has also influenced the collection, which incorporates some of the island's traditional techniques such as knitting, methods of fabric construction and panel screen printing, all done by hand. A marked departure from the brand's earlier creations, which Entwisle describes as 'ardently gothic or dark in colours and vision', Horace's latest collection is vibrant, contemporary and fun, with a streetwise twist. Entwisle says, 'We want to be like some hyper future thing that's still really rough and dark - like Harajuku girl meets Mad Max.'

What we'd pick: we love the hand-printed Delta Force tee for men (left; HK$750) and the hand-knitted V-neck women's top (above left; HK$1,500) is another standout, with its sloppy fit and sharp yellow, black and white stripe detail.

Where you can buy it? Horace is sold at D-Mop, 11 On Lan Street, Central tel: 2840 0822.

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