Fashion guru shares cyberspace secrets at Social Media Week

PUBLISHED : Monday, 07 February, 2011, 12:00am
UPDATED : Monday, 07 February, 2011, 12:00am

Now that bloggers are taking front rows at Fashion Week, the power of social media surely can no longer be overlooked.

A long-time fashion editor and doyenne of blog and Weibo (the Chinese equivalent of Twitter), Janice Wong Lai-yee (pictured) has a thing or two to share with aspiring cyberspace heroes.

Wong, a former editor with Cosmopolitan and Ming Pao who is now a fashion author and occasional blogger, will give a talk at City University on Thursday as part of the first Hong Kong Social Media Week.

During the two-hour event, Wong will share her know-how about blogging, attracting traffic and building your personal brand. 'Personal branding doesn't mean to make yourself famous but to manipulate the perception people have of you,' Wong said. 'The internet is where magic is still happening.'

Sounds like just another self-help seminar, maybe. But here's how Wong is qualified: since she started updating her fashion and beauty Weibo, she has already attracted a couple more brand sponsors and also lined up a guest talk at Beijing's Today Art Museum.

Local fashion house IT's marketing representative will also join her at the seminar. To book a seat, go to