Fast fashion, like fast food, is not to master tailor's taste

PUBLISHED : Friday, 04 March, 2011, 12:00am
UPDATED : Friday, 04 March, 2011, 12:00am

Veteran Italian tailor Antonio Liverano is a firm believer in the idea that 'clothes maketh man'.

'We are not all lucky enough to be born handsome. However, if we know how to style well people will fall in love with us,' Liverano (above) said.

The Florence-based master tailor behind Atelier Liverano & Liverano is in town for the first time for bespoke custom fitting today and tomorrow at The Armoury store in Central's Pedder Building.

Having been in the trade for more than 50 years, Liverano knows a stylish man when he spots one.

'An elegant man should not be too showy, but he should pay attention to accessories. He's different from everyone else. What I would wear is a blue flannel chalk stripe suit and brown suede shoes.'

Throughout his career, Liverano has stuck to the old- school way of making suits. Each suit takes 70 hours to make.

'What a craftsman makes is totally different from fast-fashion. It's the same with food, you can tell the difference between a McDonald's meal and proper food in a nice restaurant,' he said.

It won't be cheap for his dapper fans to be served a Liverano bespoke suit, though - one suit will cost at least HK$45,000.