Rolls-Royce seeks dynamic individuals
The wanted signs are out for leather workers and other quality craftsmen at the headquarters of Rolls-Royce Motor Cars in Goodwood, West Sussex, as Chinese demand fuels a rapid growth in sales for the luxury carmaker. Last year, sales of the Phantom and Ghost models on the mainland soared an astonishing sevenfold, year-on-year.
China has now overtaken Britain to become the company's second-largest market after the United States, and Rolls-Royce CEO Torsten Muller-Otvos predicts that it will take the number one spot by 2014.
Apprenticeship programmes are being expanded in Britain as Rolls-Royce, a unit of German carmaker BMW, ramps up production to keep pace with demand from the mainland and other emerging economies.
There are eight dealerships on the mainland, a number which is set to increase as the company expands its dealer network in second-tier cities this year.
A spokesman for Rolls-Royce says some dealers on the mainland have already increased floor space and this might mean substantial investment, especially where showrooms are in prime areas, as they are in Hong Kong.
When it comes to recruiting staff, the company says it looks for dynamic individuals who are passionate about the brand.
Employees can share in the company's performance through bonus incentives, in addition to personal performance bonuses. Courses are offered to enable them to upgrade their skills and develop supervisory and leadership abilities.
But with quality being the company's watchword, the spokesperson says it can be a steep learning curve for new staff.
A lot may have changed since Rolls-Royce started business back in 1904. But its motto - Strive for Perfection - coined by co-founder Sir Henry Royce, remains the same today, pervading even its hiring policies.