The government will appeal to the young to register as voters with the help of new media including Facebook and YouTube.
The HK$27 million voter registration campaign is one element of the Registration and Electoral Office's plans ahead of the coming wave of elections - from the District Council poll to be held in November to the Legislative Council elections in September next year.
The six-week campaign from early June to mid-July will include new initiatives to save paper and will encourage more young people to register as voters.
It includes promotions on social-networking site Facebook and video-sharing platform YouTube, and registration exercises for secondary schools and higher education institutions, according to a paper submitted by the Constitutional and Mainland Affairs Bureau to Legco.
Democratic Party vice-chairwoman Emily Lau Wai-hing welcomed the move.
'It is important to create a fashion among the public with green and new media initiatives,' the lawmaker said.