First 3-D sex movie a hot ticket with fans
When VIP tickets went on sale for 3-D Sex and Zen: Extreme Ecstasy - the world's first three-dimensional soft-core porn movie - fans queued overnight to make sure they got one.
A large group - all of them men - lined up last weekend outside the offices of China 3-D Digital Entertainment on Morrison Hill Road, Causeway Bay, so as to be the first to get their hands on pre-sale VIP tickets when they went on offer at 11am the next morning.
A VIP ticket guarantees a place at the front of the cinema for the best seats in the house and a perfect view of all the action. The pre-sale VIP tickets cost HK$100. The local production's initial run in Hong Kong is scheduled for April 14 to 25. Cinemas across the city will screen it.
Box office returns will determine how long the film will run in cinemas after that. The price of standard tickets will vary from cinema to cinema.
Two film enthusiasts, who gave their names only as Paul and Andrew, were at the front of the queue. They had no qualms about camping out all night to make sure they got their VIP tickets first for the show.
'It should be good fun and I wanted to make sure I was able to get some tickets for myself and my friends,' Paul said. 'I don't mind sitting out all night if it means that I'll definitely get a ticket.'
Andrew agreed, but was prepared to stay up all night for another reason.
'I'll buy a ticket for myself but the others I'll sell for a profit,' Andrew said. 'It's hard to say, but I think that some of the people here will be doing the same. It is a film people will definitely want to see, so if I get tickets now I can sell them later.'
Andrew said he would advertise the tickets for sale on the internet.
As well as getting their VIP tickets, the first 50 lucky ticket buyers were also treated to a kiss from one of the film's busty stars, Vonnie Lui Hoi-yan from Hong Kong, who was making a special guest appearance at the ticket sale.
The film's Japanese star, Saori Hara, was also there to dispense some kisses as well.
Others buying their VIP tickets were not that forthcoming, and some were a bit sheepish about being there at all - one fan who had queued up all night preferred to stick his head into the plastic bag he was carrying rather than give a comment.
'It's part of Hong Kong's culture for fans to sit out all night to try and get the best tickets available,' Twriness Tang, of China 3-D Digital Entertainment, said. 'There has been a lot of interest in the film and the pre-sales have been going well. Our promotion campaign seems to be working.'
Loosely based on a piece of classical Chinese erotic literature, The Carnal Prayer Mat, written by Li Yu in the 17th century, 3-D Sex and Zen stars two Japanese adult-film stars, Hara and Yukiko Suo, mainland actress Leni Lan and Lui from Hong Kong.
The film's director, Christopher Sun Lap-key, would not give away too many details of the movie, but he did promise orgies, swinging and some very graphic sex scenes.
The HK$25 million period drama will not make it to mainland cinemas because of its sexual content, but it's likely that mainlanders will come to Hong Kong to watch it.
The number of lucky ticket buyers who were treated to a kiss from one of the film's busty stars, Vonnie Lui Hoi-yan: 50