Adventurers given Wild West chance
PHILIP Morris Asia has launched its Marlboro Adventure Team programme in Hong Kong through long-term ad agency Leo Burnett.
The competition will send eight winners on an intensive nine-day adventure holiday in the American Wild West.
Challenges will include white water rafting, cattle ranching, off-road 4 x 4 driving and motorcycling. Winners will also fly over the Grand Canyon and spend time in Las Vegas.
About 10,000 applicants are expected to apply.
Full details and application forms are being distributed as inserts in magazines and newspapers, and will also be available at point of purchase. Applications close on July 18. The trip itself runs from September 27.
The competition is being simultaneously launched in South Korea, Taiwan and Malaysia.
