Hong Kong Life

PUBLISHED : Sunday, 13 November, 1994, 12:00am
UPDATED : Sunday, 13 November, 1994, 12:00am

RHONDA Palmer sounded distinctly weary over the telephone the other day. Perhaps it was the stress of her latest assignment: putting together an article on orgasm.

Palmer is editor of Eve ('the most editorially innovative and progressive women's magazine in Hong Kong'), one into which Palmer managed this month to insert a sealed section on 'The Graceful Art Of Fellatio'.

Not content with spicing up the magazine's regular content of glossy adverts and more glossy adverts, Palmer took to the airwaves and even issued press releases trumpeting the article (a bought-from-Britain piece in which one Louise MacKay describes in Penthouse Variations language the best way to set about this 'empowering experience'). Although the illustration is rather tame, Palmer said she had sought legal advice over the wording to ensure there would be no visits from the censors.

She claimed the feedback had been impressive (although the majority of calls to the radio station were from men) and insisted that the policy would continue, with female orgasms up next.

Word on the grapevine is that her publisher, the highly progressive M. Mohindar of Communication Management, is 'excited' about it all.

IF ROD Eddington and the Cathay Pacific team thought they had it bad media-wise when they went for an image make-over, they should spare a thought for the brave souls at South African Airways.

Not for them a change of colour and a simple brush stroke. Oh no, Africa's leading airline has decided on a promotional blitz to demonstrate the way it has embraced the African philosophy of ubuntu or communalism.

The most striking example of it to-date is the soap opera-look-alike television commercial in which an air hostess delivers a passenger's baby in mid-flight. Naturally, the critics have pounced on the advert. One in The Independent On Sunday saw it as an extended metaphor for South Africa's current attempts to woo the international community. Funnily enough, the same magazine also ran an article in which a mother complained of the hardships she faced on a SAA flight to Johannesburg, not the least of which was a lack of facilities for breast-feeding.

COULD this be a record? The Bank of China building in Central was sporting a great big, bushy Christmas tree last weekend. Now, maybe they do things differently in China but even in Hong Kong it's a little odd to see a tree up in the first week of November.


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