Ministers of Asean nations have adopted a strategy for further development of tourism in the region over the next five years.
The Asean Tourism Strategic Plan was approved at the 14th meeting of Asean Tourism Ministers held on January 17 in Phnom Penh, Cambodia.
Ministers from Indonesia, Malaysia, the Philippines, Singapore, Thailand, Brunei, Myanmar, Cambodia, Laos and Vietnam attended the event.
The plan defines the policies, programmes and projects in the areas of tourism marketing, product development, quality tourism, human resources development, investment and communications. Ministries from China, Japan and South Korea, who were present at the meeting, expressed their support and willingness to provide assistance.
Preliminary figures indicate that Asean attracted more than 65 million visitors last year, up 12 per cent from 2009. Of this, 45 per cent were travels within the region.