The Thailand Convention and Exhibition Bureau (TCEB) is collaborating with more than 400 MICE operators from the public and private sectors to launch a major campaign: 'D-MICE: Believe in Thailand.'

TCEB president Akapol Sorasuchart says the campaign aims to generate awareness and understanding of the role and direction of Thailand's MICE industry. The campaign presents activities under four categories: the history and development of Thailand's MICE industry; the development of MICE cities, green meetings, creative MICE, corporate social responsibility campaigns and a TV programme, Understanding MICE; the latest trends in domestic MICE market promotions via six themes; and key communication channels such as directories and online media. The TCEB has also hosted a seminar on the topic of 'Business Prospects in Organising Thailand's Domestic MICE Market'.