GRAND GROWTH

PUBLISHED : Wednesday, 06 April, 2011, 12:00am
UPDATED : Wednesday, 06 April, 2011, 12:00am

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For Grand Hyatt Hong Kong, 2010 was a good year for MICE business. 'The uncertainty in the first quarter of 2010 was long forgotten with the surge in demand since the second quarter, and the fourth quarter was phenomenal,' says Cecilia Lo, director of marketing and sales at Grand Hyatt Hong Kong.

Lo attributes the success to the hotel's diverse meeting and recreational facilities, and services. The event team's ability to maintain contacts and find new MICE partners are also important factors. She also notices an increase in the length of stay for certain industries, such as construction, and an increase in demand from groups who stay one night during multicity trips. Lo is proud of the Grupo Catalana Occidente from Spain, an incentive group taking 400 rooms for five nights. Training was given to staff four weeks before the guests' arrival - from learning Spanish phrases to understanding the visitors' culture.