You Need This Book to Get What You Want

PUBLISHED : Sunday, 17 April, 2011, 12:00am
UPDATED : Sunday, 17 April, 2011, 12:00am


You Need This Book to Get What You Want
by Mark Palmer & Scott Solder
Simon & Schuster HK$170

Mark Palmer and Scott Solder make promises only fools would believe. Their book, they insist, will get you the job you want, your boss on side, the love life you need. But their 'insights' do not inspire confidence, especially when they make such pronouncements as: 'That you can procrastinate straight away means you have the ability to do something straight away.' One of their techniques is to go off on tangents because apparently they are a way of keeping people's attention. That may be the case but it is also an excuse for waffling. An anecdote about why one of them, at 13, chucked his then girlfriend is an example. That story leads also to the tautologous explanation for one's conscious and unconscious ('You're usually conscious of the conscious part of your brain'). Other suggestions include being adaptable, dressing for confidence and using Ikea-type methods of persuasion by giving people something more than expected (playpens for children) to make it hard for them to back out of the commitment (to buy). This book offers common sense for stupid people.