Whistle-stop trip brings a little magic to Hong Kong with launch of the Fairy Bag

PUBLISHED : Monday, 18 April, 2011, 12:00am
UPDATED : Monday, 18 April, 2011, 12:00am


Despite only spending 24 hours in Hong Kong, Jacopo Etro (pictured) made the long-haul flight from Milan in time for the launch of his exclusive-to-Asia Fairy Bag on Thursday at the IFC atrium.

'As it is, I missed the opening party for our first dedicated menswear boutique at The Landmark yesterday,' Etro's head of textile design said. 'I'm glad I could catch some of the fun today.'

Etro's Fairy Bag design is a playful departure from the brand's signature paisley jacquard print, featuring characters from beloved children's tales such as The Frog Prince and Alice in Wonderland, hand-painted on several styles of totes.

'For this summer, I wanted to go for something light and colourful,' Etro, whose father founded the eponymous Milan-based fashion house in 1968, said. 'I also wanted to create something that made people smile. I think we all could use a bit of joy after all the recent natural disasters and economic downturn.' The launch party also showcased a selection of iconic Etro bags from past seasons.

'You can see we aren't shy about pushing design in all different directions,' Etro said. 'In fact, the reason I'm rushing back to Milan is for the Salon di Mobile annual design fair, where we are working on an exciting collaboration with plastic furniture maker Kartell. I like the challenge of having to reinvent the way we see textiles.'