Paying an extra 1 million yuan (HK$1.18 million) for a car that is 17cm longer than its standard version may sound like extravagance.
Which, of course, is precisely the point - especially if you happen to be uber-rich and from the mainland.
Rolls-Royce Motor Cars, the ultra-luxury British brand owned by Germany's BMW, launched the extended wheelbase version of its popular Ghost car in Shanghai this week - the first time the firm has debuted a global car model in Asia.
The new model adds 17cm to the Ghost's overall length, mostly for backseat legroom (nearly all buyers in China have chauffeurs). It will retail on the mainland from 5.12 million yuan compared with 4.2 million yuan for the standard version, which is already far from stubby at a length of 5.4 metres.
'The space in the back with the regular wheelbase is enough,' Rolls- Royce chief executive Torsten Muller-Otvos said on the sidelines of the Shanghai car show. 'But it can't be enough here, you need to have even more in these markets,' he said. 'Okay, fine, we are doing that.'
The standard version of the Ghost, the younger brother to the bigger and pricier Phantom, features 1.075 metres of rear legroom, according to the Rolls-Royce website.