Hollister, an American lifestyle brand by Abercrombie & Fitch, will open its first shop in Hong Kong in August this year. The new store, which will cover 10,000 square feet, will be opened in the Festival Walk shopping centre in Kowloon Tong, according to landlord Swire Properties. The soon-to-be-opened store is also Hollister's first flagship store in Asia. A spokesman for Festival Walk said the arrival of Hollister would make the mall's tenant mix more diversified. Hollister is Abercrombie & Fitch's southern California-inspired lifestyle brand targeting young consumers.