Concierge key to centre's service

PUBLISHED : Monday, 02 May, 2011, 12:00am
UPDATED : Monday, 02 May, 2011, 12:00am


When entering a business centre for the first time, potential serviced office tenants value a receptionist's warm greeting.

Customer care is mostly welcomed, as executives leave behind a bustling street for the calmer surroundings of a serviced office.

But service need not stop once tenants make their way through the tower block or complex that houses their place of work. The benefits of being within a complex built and run by a major Hong Kong developer may well become a bonus in attracting discerning serviced office tenants.

As competition in the sector increases, location and convenience of transport links, shops, restaurants and even kindergartens will become greater drawcards. But one that may trump them all is the use of a concierge.

That is what business centre operators, such as Jumpstart, are witnessing as the landlord of one of its premises in Shanghai unveils its 'deluxe concierge and management services'. Wheelock Square in the Puxi business district is doing what many landlords can only talk of doing: extending five-star, hotel-style service to office tenants.

Developed by Wharf Holdings, the property concern which also owns Hong Kong's Times Square - where another of Jumpstart's centres is located - Wheelock Square offers a dedicated team that manages travel, citywide assistance and provides a 24-hour duty manager in addition to amenities such as executive bathrooms with shower facilities. Such services must come as a refreshing package for executives of Toyota Tsusho, Bristol-Myers Squibb, LG Chem and Coach, and other multinationals that have moved into Wheelock Square. A Wharf spokesman says Wheelock's concierges are fluent in Putonghua, English and Japanese, and can handle travel arrangements such as airline ticketing, hotel reservations, limousine transfers and porter services. They also attend to a range of corporate services, from ordering stationery and couriers to express printing and translation services.

Services such as access to bespoke tailoring, gift-wrapping and floral arrangements are also offered.

The 61-storey main tower of the complex has 50 office floors and at 270 metres is the tallest building in Puxi.

Two additional buildings house high-end retail and food and beverage outlets: all the comforts senior executives from abroad may expect as more firms locate offices on the mainland.