Google finds other ways to reach China's market

PUBLISHED : Thursday, 05 May, 2011, 12:00am
UPDATED : Thursday, 05 May, 2011, 12:00am


Google's stop-start journey to the mainland has found another route - two, in fact. While the company has been affected by its response to the mainland's censorship policies, it has found two other ways to navigate the market and both have little to do with its web search traffic, says Daniel Alegre, Google's president for Asia-Pacific operations.

'Google is very much present in China and present in participating in the internet world in China,' he said yesterday. 'We see our biggest opportunities in export, meaning ads by Chinese companies targeting users outside China, and display ads.

'Google is the platform of choice for small, medium and large businesses in China who are looking to find the world's consumers and we have the greatest reach, obviously. So our export business is performing very, very strongly in China.'

He added that display advertising on the mainland was one of the largest markets in the world and a key part of Google's growth strategy there.

Another way into the mainland was through the Android smartphone, which was 'proliferating across the border in China'.

'Google is not only very present in China, we are doing very, very well and we continue to invest and hiring aggressively. We have more than 500 employees in China, working to serve our users, advertisers, and partners. We continue to experience year-on-year revenue growth.

'Google's success is not determined wholly by our search traffic. While search advertising is, and continues to be, part of our business in China, we see our biggest opportunities as those in export and display. Neither of these depend on Google's web search traffic in China.'