Tudor's 60-year existence has been in the shadows of its bigger sister Rolex and, depending on your point of view, is often considered the poorer sibling - or a brand with a retro-Rolex style without the Rolex price tag.
Investments by Rolex have redefined the brand, bringing together modernity and sophistication, style and technical prowess. These efforts were unveiled at last year's BaselWorld with the new Heritage collection, which pays homage to Tudor's past by reinterpreting some of its most iconic watches, but adding new complications to bring them up-to-date to meet the needs of watch owners today.
The line is extended with further additions this year.
The latest model is the Tudor Heritage Advisor, which comes with a mechanical alarm clock module developed by Tudor. The timepiece takes it cue from the 1957 Advisor alarm watch, which was the only Tudor watch with a complication at that time and one of its emblematic timepieces.
Today's taste for larger watches is met with a 42mm titanium and steel case replacing the original 34mm version, but its form retains Tudor's vintage spirit. The case, lugs and bezel, and the Dauphine hands and beveled hour markers keep their original shape and proportions.
A pusher activates the alarm function, which is set by the winding crown. Winding, time-setting and date functions are triggered by a crown positioned at 4 o'clock.